Business plans don’t have to be 50 pages of jargon. In fact, the best ones are clear, simple, and actionable. Teaching business planning through a 7-day challenge makes the process approachable—and fun.

Here’s a daily breakdown to teach (or follow):

Day 1: Problem + Audience
Define the problem you’re solving and who has it. Be specific. Not “everyone,” but “freelance designers who hate doing invoices.”

Day 2: Solution
Describe your product or service. What makes it different? Why now?

Day 3: Market Research
Study your competitors. What are they missing? Where can you win?

Day 4: Business Model
How will you make money? Subscriptions? One-time sales? Freemium? Add rough pricing.

Day 5: Marketing Strategy
How will people find you? Social media, SEO, content, ads, partnerships? Pick 2–3 channels to focus on.

Day 6: Operations + Team
Outline how you’ll deliver the product. Who’s doing what? Even if it’s just you—write it down.

Day 7: Financials + Pitch
Estimate your startup costs, basic forecast, and funding needs. Then, summarize everything in a 1-page pitch deck or presentation.

By the end, you’ll have a working draft that can evolve with your business. It’s a powerful format for learning by doing—especially for schools, bootcamps, or solo builders.

You don’t need an MBA to plan a business. Just seven days and a clear process.